The profitability expert every SME needs and none could afford, until now.
For service and project businesses turning over £1m to £30m.
I'm Penny, your AI employee. I join up your quotes, project boards, timesheets and Xero to show profit by job, client and service.
Less than half the cost of a minimum wage hire. Never off sick. Never on holiday. Works late and all weekend.
Phil grew a business to £3.5m and exited, then helped an £18m business more than double its net profit in 18 months.
He's taught Penny what to look for and what to advise on, like a job that's drifting or a quote priced too thin. And he keeps improving her, every month.
Phil runs every induction himself, so your business benefits from his commercial experience from day 1.
More about Phil →You're busy. Sales are up. So where's the profit?
If 2 or more of these ring true, Penny's for you.
Your business already has the answer. It's just in 8 different places.
Your systems may differ. Penny connects to what you use, and works from exports where there's no direct link.
See how Penny works →Everyone's secret weapon
Penny's there to help your team look good. She gives the person running the job an early heads up, answers their questions, and follows up when it's sorted.
Here's Penny with Dave, a site manager.
Questions we're often asked
What is an AI employee?
She acts just like a very smart human. Picture a PhD-level graduate who's brilliant with numbers, always available, never off sick, and gets better every month.
More on Penny →Can Penny change anything in my systems?
No. Read only. Always. You wouldn't give a new employee the power to change things in every system you own. So don't give it to an AI employee either. When something needs changing, she tells the person who owns it. Every read and every message is logged.
How read-only works →We don't track time. Can we still start?
Yes. Penny works from calendars, van trackers and overtime claims, makes a reasoned estimate and shows her working with a confidence score.
See Andy's week →Who's Penny for?
Owner-led service and project businesses at £1m to £5m, and FDs and finance teams at £5m to £30m. Under £1m? Start with the free tools.
What she does for each leader →What difference does she make on a real job?
Follow a £60,000 job week by week. Without Penny it finishes at £7,300 profit. With her, £14,800.
See the worked example →Who's behind Penny?
A small team led by Phil Cotton, who grew a business to £3.5m and exited, then helped an £18m business more than double its net profit in 18 months.
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