Working really hard on your business?
So why doesn't it feel like you're making enough money?
Free tools, a self-guided course, and a 1:1 accelerator programme for founders and CEOs.
Profit Liftr Course
I've spent 20 years building and scaling businesses, my own and other people's. The same solutions working business after business.
The Profit Liftr Course shares these exact tools and systems, built for you to run yourself.
This is commercial strategy, not accountancy. Nobody teaches you it, you learn it at the coalface.
Within 90 minutes, you'll know:
Whether your pricing is right, or by how much it isn't
Where your margin is actually going
What one change would have the biggest impact on your bottom line
Built by you, for your business, using your numbers.
One-time payment. Launching soon.
Free, Practical Tools. No sign up. No catch.
Staff Recovery Rate Calculator
Know what your team members actually cost, before you quote a price.
Margin vs Markup Calculator
See your real profit margin in 30 seconds, without confusing it with markup.
VAT Remover
Strip VAT out of any cost or price in 10 seconds, so you can work out your profit accurately.
What happens when you actually look at the numbers.
These are real cases.
£50,000 for no extra work
A construction business was already doing laser surveys on every job.
They just weren't charging for them.
One revelation changed that.
0% Labour Margin Discovery
A business owner assumed their labour margin was 30%.
When they ran the numbers.
It was actually zero.
Wrong Excel Formula
A professional services provider had been using a broken pricing calculator.
Every quote they sent was underpriced.
They now make more money for the same work.
Jonathan Chippindale - Chief Executive, Holition
“Phil quickly understood the commercial dynamics I was wrestling with and helped me see what really mattered. His thinking was sharp, generous, and hugely valuable at a critical moment.”
Holly Tennock - Wilder Work
“Phil built us a simple pricing model that gave us the confidence we were valuing our away days properly.”
Harry Johnson, Non-Executive Director at Finite Solutions
“Phil has the ability to explain financial information in a language that anyone can understand.”
The 90-Day Accelerator Programme.
Want us to do this with you?
The 90-Day Profit Intelligence Accelerator Programme is a done-with-you programme for founders who want to go further, building the commercial clarity, tools, and rhythm to run their business with confidence long term.
90 days. Guaranteed ROI or your money back.
Built by someone who’s been where you are.
Phil Cotton grew his first business from startup to £3.5m before exiting in 2018. He then joined the board of an £18m business where revenue was up and profit was falling. Eighteen months later, net profit had more than doubled.
Goldman Sachs 10,000 Small Businesses alumni. Fractional Commercial Director to a select group of companies, working closely with founders and CEOs to unlock visible, measurable growth.
Start wherever makes sense for you
Costs nothing.
Results in 20 seconds!
One time payment, launching soon.
for when you are ready to go all in