How Penny works
Everything you'd want to know before hiring her, in the order most people ask.
She acts just like a very smart human.
Picture a PhD-level graduate joining your team. Brilliant with numbers, quick to learn, and keen to help everyone do a better job.
The difference? Penny works late, works weekends, and never needs a day off.
Need a number at 10pm before a board meeting, or on a Sunday? Ask. She answers.
No cover to arrange, no handover notes, no Monday catch-up.
She learns your jobs, your people and the way you like things done, and keeps it all.
No laptop to lose, no USB stick in a coat pocket, no spreadsheet emailed to a personal address.
Every number comes with the workings. Every guess is flagged with a confidence score.
Every job, every rule, every promise made to a client. All remembered.
We teach her your jobs, your people, who signs off a discount and how you like things done. We do the training, so she's earning her place from month one.
Read only. Always.
Penny only ever asks for read-only access. Like any good analyst, she tells the person who owns the change, with the figures and a suggested next step.
Nothing in your systems changes unless one of your people changes it.
One Penny. Every leader in your business.
Penny helps each person in a different way. Pick your role to see how.
Ask "are our labour rates high enough?" or "which service line made us the most last quarter?" and get the answer, with workings, the same day. Your accounts team stays focused on their day job.
Don't track time? You can still start.
Penny works from what you already have. She compares the sources, makes a reasoned estimate, shows her working and asks you to confirm it.
| Day | Job | Hours | Based on | Confidence |
|---|---|---|---|---|
| Mon | Church Street | 8.0 | Calendar and van agree | 95% |
| Tue | Church Street | 8.5 | Calendar and van agree | 93% |
| Wed | Station Lane | 10.0 | Van tracker and overtime claim | 85% |
| Thu | Church Street | 8.0 | Calendar only, no van signal | 60% |
| Fri | Workshop | 6.0 | Calendar and van agree | 90% |
Where Penny works: Profit Connectr
Our platform joins your systems together. Most people let Penny bring the answers to them. If you like to drive it yourself, it's all there.
Getting started
30 minutes. Bring your questions.
You give Penny read-only access to the systems you choose.
We join them up, train Penny on how you work and check her assumptions with you.
Run the business on profit, from month one.
Who Penny's for
Owner-led service and project businesses who want to know which jobs, clients and services make the money.
Joined-up numbers for the board pack, without a fortnight of spreadsheets.
Practical calculators to sharpen your pricing now. Try the free tools →
Questions
Can Penny change anything in Xero?
No. Penny only ever asks for read-only access. When something needs changing she messages the person who owns it.
Will my team feel watched?
Penny's there to help them look good. She gives each person an early heads up and the figures to act on, so small issues get fixed early.
Is Penny a real person?
Penny is AI, with a human team and a senior commercial mentor behind her.
What if she gets something wrong?
She shows her workings and flags anything she's had to guess, so you can confirm or correct it.
Which systems can she read?
Xero, monday.com, Google Workspace, Microsoft Outlook, Excel, Shopify and more. Where there's no direct link, she works from exports.