Privacy Policy

Profit Intelligence

1. Introduction

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit profitintelligence.co.uk, join one of our waitlists, apply to work with us, or buy one of our courses or programmes.

Profit Intelligence (“we”, “our”, “us”) is a trading name of Middleton Taylor Ltd, a company registered in England and Wales under company number 11216975. Our registered office is Willow House, Beech Hill, Bridge, Canterbury, England, CT4 5AU.

We are registered with the Information Commissioner's Office (ICO), the UK's independent authority for data protection, and we pay the annual data protection fee. Our registration reference is ZB984737.

We've tried to write this policy in plain English, in line with the ICO's own guidance on privacy notices, rather than dense legal language. If anything isn't clear, email us at hello@profitintelligence.co.uk and we'll happily explain further.

We offer a changing range of free tools, courses, workshops and advisory programmes. Rather than naming each one, this policy describes them by type, so it stays accurate even as our specific products change over time.

Effective date: 12th July 2026

2. Who this policy applies to

This policy applies to anyone who visits our website, joins one of our waitlists, buys one of our courses or programmes, applies to work with us, or otherwise gets in touch. It doesn't cover the practices of other organisations we link to or work with, including affiliates, beyond what we say about them below.

3. The personal data we collect

3.1 Browsing our website

Our website runs on Squarespace, which collects some basic analytics about visits to profitintelligence.co.uk, such as page views and general location. We use this to understand how the site is used overall. We do not currently use Google Analytics, Meta Pixel or similar third-party tracking tools. If we add these in future, we'll update this section and add a cookie banner so you can choose whether to accept them.

3.2 Our free online tools

We offer free online tools and calculators on our website from time to time. Using these doesn't require you to give us your name, email address, or any other personal details.

3.3 Joining a waitlist

If you join one of our waitlists, for example ahead of a new course or programme launching, we collect your email address only, through Squarespace's built-in newsletter sign-up tool. It's stored in our Squarespace Contacts list so we can let you know when it's available and send you related updates. You can unsubscribe at any time using the link in any email we send.

3.4 Buying one of our courses or programmes

When you buy one of our courses or programmes, your order is processed through Squarespace Payments. Your card details are handled directly by Squarespace and its payment partners. We never see or store your full card details ourselves. We keep a record of your name, email address and order details (what you bought, when, and for how much) so we can fulfil your order, provide support, and meet our accounting and tax obligations.

3.5 Applying to work with us

If you apply for one of our advisory or coaching programmes, you may be asked to complete a short form and questionnaire, hosted by a third-party tool we use to understand your business and whether a programme is a good fit. This may collect your name, email address, phone number, and your answers to our questions. Whichever provider hosts this form processes the data on our behalf. We use your answers to review your application and, where it looks like a good fit, to arrange a call with you.

3.6 Discount codes and affiliate links

We sometimes work with affiliates who share a unique discount code or link with their audience. If you use one of these to make a purchase, we pay the affiliate a commission based on how many times their code has been used successfully. We only ever share the number of times a code has been used with the affiliate, never any personal details about the people who used it.

4. Cookies and similar technologies

We don't currently use cookies, local storage, or similar tracking technologies on our website, beyond what's built into Squarespace to run the site itself.

If we introduce Google Analytics or any other tracking tool in future, we'll update this section and add a cookie consent banner before doing so.

5. How we use your information and our legal basis for doing so

We only use your personal data where we have a valid legal basis to do so. Depending on the situation, this includes:

●      Performance of a contract, to provide the products, courses or programmes you've bought or applied for.

●      Consent, for example when you join a waitlist or agree to receive marketing updates. You can withdraw this consent at any time.

●      Legitimate interests, to understand how our website and free tools are used so we can improve them, to communicate with you about your enquiry or order, and to keep our systems secure. We only rely on this where it doesn't unfairly affect your rights.

●      Legal obligation, to keep the financial and accounting records we're required to keep under UK tax law.

6. Who we share your information with

We share personal data only with the service providers who help us run our business, and only to the extent they need it to do their job. These currently include:

●      Squarespace, our website host, which also runs our Contacts list, email sign-ups and payment checkout.

●      Payment partners who process card payments on Squarespace's behalf.

●      A third-party form or questionnaire tool, used to host applications for our advisory or coaching programmes.

●      Our accountant or bookkeeper, for the purposes of preparing our accounts and tax returns.

We may change these providers from time to time as our business evolves. Where a new provider fits the same category and purpose described above, this doesn't usually require us to update this policy. We don't sell, rent or trade your personal data to anyone. We only ever share aggregate usage counts, not personal data, with affiliates. Where a service provider processes personal data on our behalf, we have a written agreement in place requiring them to protect it in line with UK GDPR.

7. International data transfers

Some of the service providers we use may store or process data outside the UK. Where this happens, we rely on their standard contractual clauses, UK adequacy protections, or other lawful safeguards approved by the ICO, and we choose providers who commit to protecting your data to UK GDPR standards wherever it's processed.

8. How long we keep your information

We only keep personal data for as long as we need it. Rather than fixed deletion dates, we use the following criteria to decide how long to keep different types of data:

●      Waitlist email addresses: kept for as long as you remain on the waitlist, until you unsubscribe, or until we no longer need them for the purpose you signed up for.

●      Order and financial records: kept for as long as required by UK tax and accounting law, currently up to 6 years from the end of the relevant financial year.

●      Programme applications: kept for as long as reasonably necessary to consider your application and, if you go ahead, to deliver the programme to you, or for a reasonable period afterwards in case we need to refer back to it.

Once data is no longer needed for these purposes, we securely delete or anonymise it.

9. Keeping your information secure

We take reasonable technical and organisational steps to protect your personal data from loss, misuse or unauthorised access. We rely in part on the security measures built into the platforms and service providers we use, all of which maintain their own data protection and security standards. Access to our systems is limited to those who need it.

No method of transmitting or storing data over the internet is completely secure, so while we work hard to protect your information, we can't guarantee its absolute security.

10. Your data protection rights

Under UK GDPR, you have a number of rights over your personal data. These include the right to:

●      Ask us what personal data we hold about you and get a copy of it (a subject access request).

●      Ask us to correct any information that's inaccurate or incomplete.

●      Ask us to delete your personal data, where we don't have a good reason to keep it.

●      Ask us to restrict how we use your data in certain circumstances.

●      Object to us using your data for direct marketing, or where we rely on legitimate interests.

●      Ask us to move your data to another organisation, in a structured, commonly used format, where this is technically possible.

●      Withdraw your consent at any time, where we're relying on consent, without affecting anything we did before you withdrew it.

To exercise any of these rights, email us at hello@profitintelligence.co.uk. We may need to verify your identity first. We'll respond within one calendar month, or let you know if we need a bit longer because your request is complex.

11. Marketing and staying in touch

If you've joined a waitlist or opted in to hear from us, we may send you emails about our courses, programmes or related updates. You can unsubscribe at any time using the link at the bottom of any email, or by contacting us directly. We use email and marketing tools appropriate to our size to send these updates, and this may change over time as our business grows.

12. Links to other websites

Our website may contain links to other websites, including those of our affiliates. This policy doesn't cover how those sites handle your data, so we'd encourage you to check their own privacy policies before sharing any personal information with them.

13. Children's privacy

Our services are aimed at business owners and are not intended for children. We don't knowingly collect personal data from anyone under 18. If you believe a child has provided us with personal data, please contact us and we'll remove it.

14. Complaints

If you're unhappy with how we've handled your personal data, please contact us first at hello@profitintelligence.co.uk so we can try to put it right.

You also have the right to complain directly to the ICO, the UK's supervisory authority for data protection: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. Telephone: 0303 123 1113. Website: ico.org.uk.

15. Changes to this policy

We may update this Privacy Policy from time to time, for example if our tools, providers or legal obligations change. When we do, we'll update the effective date at the top of this page. If we make a significant change, we'll try to let you know directly, for example by email.

16. Contact us

If you have any questions about this policy or how we handle your personal data, email us at hello@profitintelligence.co.uk.