Built by someone who's been where you are
Phil Cotton grew a business to £3.5m and exited in 2018. He then joined an £18m board and more than doubled net profit in 18 months.
Penny does the digging Phil used to do by hand, every day, for every job.
Behind her is a small team: Phil, our developers and our AI specialists.
The Profit Connector
2 businesses built and exited
Goldman Sachs 10,000 Small Businesses alumnus
One discovery like these can pay for Penny's whole year
£50,000
for no extra work
A construction firm was doing surveys and never charging for them.
0%
labour margin, discovered
They assumed 30% on labour. The real figure was zero.
1 cell
wrong Excel formula
A broken pricing formula underpriced every quote.
What clients say about working with Phil
"Phil quickly understood the commercial dynamics I was wrestling with and helped me see what really mattered. His thinking was sharp, generous, and hugely valuable at a critical moment."
Jonathan Chippindale · Chief Executive, Holition"Phil built us a simple pricing model that gave us the confidence we were valuing our away days properly."
Holly Tennock · Wilder Work"Phil has the ability to explain financial information in a language that anyone can understand."
Harry Johnson · Non-Executive Director, Finite Solutions