Profit Intelligence home

Less than half the cost of a minimum wage hire.

One employee, one price, one month's notice. And a promise: try her for a month first.

Penny's salary
£950
a month + VAT
£1,950 + VAT induction, which includes month 1.
Book a 30-minute demo
Phil Cotton
The Try Penny promise

"Don't decide today. Try Penny for a month. If she's not right for you, email me and I'll refund your induction fee and switch her off. We're only happy if you're happy."

Phil Cotton, Founder

What's included

Penny works on our Profit Connectr platform, which joins your systems together.

InductionWe connect your systems, train Penny on how you work and check her assumptions with you.
Profit dashboardBy job, client, service and department, updated daily.
Penny, your AI employeeAnswers your profit questions any time and gives your team a friendly heads up by email.
Monthly management packKey points highlighted, in your inbox on the 8th of every month.
Fully supportedWhen your systems change, we reconnect them and keep Penny working.
Usage allowanceA monthly allowance for connections and AI, with top-ups available if you need more.
Phil Cotton
Bonus: a mentor for Penny
A senior commercial lead sets her rules and joins your profit reviews, if you'd like them. For our first 20 clients, Penny's mentor is Phil.

Penny or a minimum wage hire?

Penny Minimum wage hire
Monthly cost£950 + VAT£2,100+
HolidayNone5.6 weeks a year
Sick daysNoneThey happen
HoursWhenever you ask37.5 a week
NoticeOne monthContract and process

Minimum wage hire: £12.71 an hour National Living Wage, 37.5 hours a week, 3% employer pension. Employer NI comes on top unless you claim Employment Allowance. GOV.UK rates, April 2026

Pricing questions

Is there a minimum contract?

No. After the induction month, you can stop any time with one month's notice.

What happens if she doesn't work out?

Try Penny for a month. If she's not right for you, email Phil and we'll refund your induction fee and switch her off.

What does the induction fee cover?

Connecting your systems, training Penny on how you work, checking her assumptions with you, and her first month's salary.

What if we need more than the usage allowance?

Top-ups are available whenever you need them.

Want to see the profit on every job?

Book a 30-minute demo See the worked example