Pricing for E-Commerce
A focused walkthrough of e-commerce pricing.
See why a gut-feel price can fail and the multiple that will protect your margin.
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Pricing for E-Commerce
Follow a fictional candle brand through three sales channels to see how pricing decisions change your profit margins. Then learn the multiple that protects your margin everywhere you sell.
Follow a fictional candle brand through three sales channels to see how pricing decisions change your profit margins. Then learn the multiple that protects your margin everywhere you sell.
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Expert Tuition
What You'll LearnPhil Cotton, Founder and CEO
Know your true product cost, most business owners underprice without realising it, and this shows you exactly where the gap is.
Build Confidence
This tutorial comes with a downloadable Excel template, so you can test your own product's numbers straight after watching.
Gain Practical Tools
Discover the minimum multiple on cost that keeps you profitable across every channel, and why gut-feel pricing rarely gets there.
Learn the 3x Rule
Strengthen Your Foundation
See exactly how VAT, platform fees, and commission eat into a price that looks fine on paper but isn't.