Pricing for E-Commerce
A focused walkthrough of how to make profit in e-commerce, once all the costs are taken into account.
See why a gut-feel price can fail and understand the multiple that will protect your margin.
Only £99 + VAT.
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Preview of what is covered in the ‘Pricing for E-Commerce’ Course
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Pricing for E-Commerce
Follow a fictional candle brand through three sales channels to see how pricing decisions change your profit margins. Then learn the multiple that protects your margin everywhere you sell. Then use the downloadable Excel template to work out your own numbers.
Follow a fictional candle brand through three sales channels to see how pricing decisions change your profit margins. Then learn the multiple that protects your margin everywhere you sell. Then use the downloadable Excel template to work out your own numbers.
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Free Shipping and Your Margin
Free shipping feels like a nice thing to offer your customers, but do you know exactly what it costs you? This lesson shows you exactly how to work out your own minimum order value for free shipping, so you protect your margin instead of guessing.
Free shipping feels like a nice thing to offer your customers, but do you know exactly what it costs you? This lesson shows you exactly how to work out your own minimum order value for free shipping, so you protect your margin instead of guessing.
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Expert Tuition
What You'll LearnPhil Cotton, Founder and CEO
See exactly how VAT, platform fees, and commission eat into a price that looks fine on paper but isn't.
Strengthen Your Foundation
This tutorial comes with a downloadable Excel template, so you can test your own product's numbers straight after watching.
Gain Practical Tools
Discover the minimum multiple on cost that keeps you profitable across every channel, and why gut-feel pricing rarely gets there.
Learn the 3x Rule
Zero Risk
Go through it and try it on your own numbers. Not worth it? Email me and I'll refund you in full.